Overview

The last decade has brought about a complete revolution in the way the government and citizens interact and interface. Today more and more progressive governments are beginning to realise the need to be citizen friendly and are benefiting tremendously from the implementation of IT for interacting with citizens. One classic example is the eSeva project of the Andhra Pradesh Govt. ( an Indian state). Citizens no longer need to stand in queues to make payments for electricity, telephone, water, municipal taxes etc. Instead they either pay online through internet or in a modern air conditioned eSeva centers located all around the city where computers are linked directly to the network of service providers. This project has been nominated for the UN Award.

This was just one of the areas where local government interacts with citizens. There are several other areas where people need information and interaction on a day-to-day basis. And the big advantage is, these can be turned into big revenue generating opportunities for the government. It's all about thinking differently.

In this direction, InstaLocator is one such project. People from inside and outside the city need to locate places and other areas of interest. Currently the only way to get some limited information is to buy some guide maps. Are they available for your city? Is it easily available? Is it available at far off places? Does one need to pay for it? Is it updated? Does it have all kind of information that one needs? Is it a cost center or a profit center? Well, this solution does away with all these questions. Turn your city digital the way the world is turning into.

We recommend you to go through the Features and Benefits listed below to understand what this can do to your beautiful city. And of course by the end of it, we are sure, you will come up with various ideas of how to earn more revenues for your city from an area never thought of.

Features

1. Outline map of a city/town with street maps
2. Place Locator

• Govt. and Public Institutions
• Tourist points
• Banks
• Movie Theatres
• Museums and other monuments
• Hotels & Resorts
• Restaurants
• Shopping Centres
• Petrol Pumps
• Educational institutions
• Places of worship
• Hospital
• Airports
• Parks
• Summits and collars of mountain

Benefits to the Local Govt Body or the Sponsor of this

• Increased revenues by selling an advertisement for each important place in the place locator (for example for petrol pumps, SHELL may want to advertise with a logo and a slogan). It's like putting a hoarding at the most strategic point of interest. Advertisers can call those points as say SHELL Point
• Can be a USP for promoting the city as a tourist destination (see benefits to tourists)
• City can spread the information and build awareness about the local culture, customs and history in a more interactive and utility fashion without becoming boring with long pages of content. This is rated as the most efficient and effective method of delivering relevant information
• The local body builds an image of being IT savvy and implementing e-governance projects for the benefits of its citizens
• Build an emotional and utilitarian relationship with the citizens and tourists
• Has a viral effect. One user passes on the information of this service to the other. Excellent way to market the city
• Being digital, the cost of distribution is negligible. In fact, this is the other way round and leads to revenue inflows
• Also being digital, the maps can be updated easily from time to time keeping the costs low
• Gives a professional and a progressive image to the city in these competitive times where every city and town is competing with each other for welcoming new businesses, investments, professionals, tourists etc. It's all about making the city have 'TOP of the MIND recall'
• Will dramatically increase the number of visitors to the web site

Benefits to a citizen

• Locate any place easily and quickly
• Find out more details (the real thing) of a place which otherwise is generally unknown
• Check out distances for main points
• For local businesses, this helps them to increase their business buyers of goods and services

Benefits to a tourist / visitor

• Acts as a tourist guide
• Tourists can plan before arriving in the city and not be caught by nasty surprises
• Contacts and details of important places (if tourist spot then details like history and description of place, visiting hours etc.)
• Visual representation of the city and streets - easily locate any place
• Distance from airport / bus stand / rail
• Need not be dependent on touts and other agents who can take then for a ride etc

Please log on to www.vsplashtechworks.com/Instalocatordemo to see a demo of the map of one of the cities in France. Write to us so that we can discuss how we can implement this solution for your city!